![Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment](https://adsofbrands.net/images/news/1/17134705299206.png)
Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment
Apr. 18, 2024
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices."
Every year, thousands of Stella Artois Chalices go missing from bars. While most brands would find this "unacceptable," Stella Artois considers the borrowing of a Chalice "understandable" and sees it as proof of the brand’s value to consumers. That’s why Stella chooses to celebrate this unique and distinctive asset in a new campaign.
"Missing Chalices," created by DAVID New York, includes print ads, radio spots, and a film. The print ads and film authentically portray Chalices finding new homes in domestic settings, celebrating a behavior that, while unacceptable, is understandable.
The three radio spots created for the campaign draw inspiration from heist movie music and dialogues, imagining conversations between bar-goers planning Chalice robberies.
Andre Toledo, CCO at DAVID New York said:
"We aimed to showcase Stella Artois' worth and put its Chalice in the spotlight with real consumer behavior that will resonate globally."
The campaign is already underway in Chile.
Related News
Michelob Ultra & DAVID Buenos Aires Find the Perfect Match to Celebrate Messi Winning Copa America
Just seconds after Messi lifted the Copa America trophy in Miami, Michelob Ultra launched a campaign to honor the GOAT
Cerveza Aguila Expands Successful "The Beerlottery" to Copa America
Cerveza Aguila, proudly supporting the Colombian National Team since the 1980s
An Unknown 100-Year-Old Granny Revived Spain's Subway Ads
DAVID Madrid and JCDecaux prove that subway advertising really works with a sweet, funny, and viral campaign
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination