My Life as an NPC: The Outsiders of The Video Game Have Their Say
Oct. 19, 2018
Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you.
But just what are NPCs?
NPCs are Non-Player Characters in video games. Those whose only role is to create the illusion of life, and nothing else. And nothing else, well, that doesn’t keep them busy.
DDB Paris presents MY LIFE AS AN NPC
A social media initiative on Instagram and Facebook that at last gives the people a chance to speak.
Have you ever put yourself in a shepherd’s shoes? Thought about what they feel when a player mows down their herd of goats? Well yes, more goats are spawned, but making off with their hides is nonetheless the limit.
And what about a Spartan’s life? It’s no better... Sure, it might be classy to wear armour and a helmet, but if you can never take them off it’s not quite so glamorous...
The NPCs know the score: if there’s someone who does what they want in this game, it’s the player.
With humour and satire, the NPCs tell us the stories of their lives. From today until Tuesday 23 October, on the Assassin’s Creed Facebook and Instagram pages, a shepherd, a courtesan, a Spartan, an actor and other characters from Assassin’s Creed Odyssey let their hair down with hilarious results. Because it’s all very well to fight for the freedom of the people...
But is it really democracy when the people are controlled by artificial intelligence?
This technical feat has been achieved with the help of Make Me Pulse, a digital production company which uses new motion capture technology to make characters larger than life.
Related News
Ubisoft Partners with Biborg to Launch "Waves of Change"
Through March 31, Skull and Bones players are invited to join the "Waves of Change" event
Even Dream Cars have a Dream: Ubisoft Reveals the Live Action Launch Trailer for The Crew™ Motorfest
Ubisoft turned to Sid Lee Paris to create a campaign that would catch the eye of gamers
Ad of the Day | We Are Royale Crafts Reveal Trailer for Assassin's Creed®
WAR partnered with Ubisoft to create the reveal trailer for Assassin's Creed® Nexus VR
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content