NBA G League Debuts 2022-23 Season Campaign "A Whole Different League" Featuring 2 Chainz

NBA G League Debuts 2022-23 Season Campaign "A Whole Different League" Featuring 2 Chainz

Nov. 02, 2022

NBA G League premiered its 2022-23 season brand campaign "A Whole Different league" featuring GRAMMY ® award-winning artist and part owner of the NBA G League’s College Park Skyhawks, 2 Chainz, streaming now across all @NBAGLeague social platforms and on  

The new campaign highlights the gritty determination of a league filled with the soon-to-be-discovered NBA stars of tomorrow. Combining graphic novel animations with action-packed G League highlights, the campaign focuses on how G League players make it to the next level by being "built different". Set to the soundtrack of 2 Chainz’s iconic song "I’m Different", which is also celebrating its 10-year anniversary, the spot takes fans on the journey of Golden State Warriors' Jordan Poole from a G League standout to 2022 NBA Champion.

Related News

Mar. 07, 2024

Dee-Dee Riley-Dunn and Christina Tuck Join Majority

Creative agency Majority has made two hires Dee-Dee Riley-Dunn and Christina Tuck

Feb. 16, 2024

Ad of the Day | Canada Goose x KidSuper x NBA Venture into the Unknown with Shai Gilgeous-Alexander

Common Good's Jamie Webster directs the mixed media commercial, putting a colourful spin on the idea of adventure

Dec. 01, 2023

Foot Locker x Nike Recruit NBA's Kevin Durant to Bring Hype for the Holidays

Directed by BURN’s Greg Hardes, the campaign exhibits the production studio’s flair for premium, cinematic social

Latest News

Apr. 15, 2024

Ad of the Day | Dove Marks 20 Years of Real Beauty With a Renewed Commitment to "Real" and Pledge to Never Use AI

As Artificial Intelligence (AI) threatens the representation of real beauty today, Dove is the first beauty brand to commit to never using AI to represent real people in its advertising

Apr. 15, 2024

Milka and Cruz Roja (RedCross) Recognize that We are More Alone than Ever with the Help of Ogilvy

"Tenderness against loneliness" is the new campaign carried out by Ogilvy Madrid