NBA G League Debuts 2022-23 Season Campaign "A Whole Different League" Featuring 2 Chainz
Nov. 02, 2022
NBA G League premiered its 2022-23 season brand campaign "A Whole Different league" featuring GRAMMY ® award-winning artist and part owner of the NBA G League’s College Park Skyhawks, 2 Chainz, streaming now across all @NBAGLeague social platforms and on Gleague.nba.com.
The new campaign highlights the gritty determination of a league filled with the soon-to-be-discovered NBA stars of tomorrow. Combining graphic novel animations with action-packed G League highlights, the campaign focuses on how G League players make it to the next level by being "built different". Set to the soundtrack of 2 Chainz’s iconic song "I’m Different", which is also celebrating its 10-year anniversary, the spot takes fans on the journey of Golden State Warriors' Jordan Poole from a G League standout to 2022 NBA Champion.
Related News
Disney Creativeworks Teams Up With A24 for a Dual Holiday Film Starring "Marty Supreme" Star Timothee Chalamet
Greenpoint Pictures' Julia Pitch directs a table tennis remix of a holiday classic in the latest entry into the "Marty Supreme" promo tour
R&B Artist Tionne "T-Boz" Watkins Partnered with Gilead Sciences to Release "So We PrEP"
"So We PrEP" leads Gilead's "Care for the Culture" movement, promoting open, empowering conversations about sexual health in Black communities
WOLFPAK FILMS & Abandon Editorial Deliver Fanatics Campaigns Celebrating the Unifying Passion of Sport
"Fanatics NBA" and "Fanatics NHL", embody the unique ability of sports to bring together people from all walks of life
Latest News
Jul. 20, 2026
Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world
Jul. 20, 2026
GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops