New Gjensidige Spot Defines What it Means to Drive Like a Woman
May. 10, 2023
Older men in a repair shop telling younger men how to drive could very well be a setup for a bit of toxic masculinity.
However, in this new spot for Norwegian insurance company Gjensidige, director Andreas Risser plays around with our expectations to deliver some facts about how female drivers are statistically safer on the road than male drivers.
The film was produced by Bacon and made with Oslo agency Anorak.
Related News
Bacon is Adding One of Scandinavia's Most Distinctive Current Voices, Ian Isak
After establishing himself as a force on the Danish scene, Ian Isak now becomes a part of Bacon’s international commercial roster
From the Mediterranean to the Nordics - Holidays You Don't Want to Leave
Bacon director Oyvind Holtmon and Robert/Boisen+Like—Minded deliver a humorous "never-leave" holiday for Nordic Leisure Travel Group
Brawl Stars Turns '90s Nostalgia Into Total Carnage
Bine Bach and Bacon fuse an old school toy commercial with gleeful mayhem in a new film made with mobile game developers Supercell
Latest News
Sep. 16, 2026
McDonald's Brazil Discovers Atlantis's Lost Recipe in the new Season of McFish
With a handmade film ad, the sandwich gets two new versions straight from the mythical city of Atlantis
Sep. 16, 2026
Dalziel & Pow Rewrites the Story of Unsold Fashion for Crisis
The new identity launches as Crisis marks this year’s Secondhand September with UNSOLD. RETOLD