New Gjensidige Spot Defines What it Means to Drive Like a Woman

New Gjensidige Spot Defines What it Means to Drive Like a Woman

May. 10, 2023

Older men in a repair shop telling younger men how to drive could very well be a setup for a bit of toxic masculinity.

However, in this new spot for Norwegian insurance company Gjensidige, director Andreas Risser plays around with our expectations to deliver some facts about how female drivers are statistically safer on the road than male drivers.

The film was produced by Bacon and made with Oslo agency Anorak.

Related News

Apr. 17, 2024

Steph Hope and Henrik Dyb Zwart Sign With Bacon

The Oslo-based directors are the two newest additions to Bacon’s New Talent roster, for the filmmakers of the future who are yet to conquer the biggest commercial stage

Feb. 14, 2024

Fever Ray Gets the Surgery from Hell in New Video

The music video for "Shiver" is a gory exploration of love, directed by Martin Falck and produced by Bacon

Jan. 18, 2024

Save the Children's Heart-Wrenching Weather Forecast

In the new winter campaign for Save the Children Norway, Bacon director Emilie Norenberg and Oslo agency Anorak spotlight the harsh reality for children fleeing

Latest News

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign

May. 24, 2024

afterhrs. Unites With Dawn Rao & Partners for Midwest Representation

afterhrs., a production company known for creative and unexpected approaches to modern storytelling