Even/Odd Signs Director Thuan Tran as Nike x Taller de Rafa Film Launches

Sep. 29, 2026

 

Award-winning creative studio and production company Even/Odd announces the signing of Director and ONLUNCHBREAK (OLB) founder Thuan Tran. Known for turning real, everyday moments into cinematic stories, Tran brings not only talent and vision, but a shared passion for partnerships where creativity, access and opportunity can flourish.

Tran’s work lives at the intersection of culture, community, and craft; raw but intentional, stylish yet profoundly authentic. He’s directed campaigns for brands like Google, Nike, StockX, Oura, McDonalds, and Amazon, as well as local charities and grassroots organizations. 

Meanwhile, as the founder of creative studio and production house OLB, Tran has spent the last decade championing underrepresented voices and creating space for new creative talent to shine –  making him a natural fit for Even/Odd’s ethos and approach.

Tran explained:

“Even/Odd and I have a shared philosophy around culture; participating in this industry without simply extracting from the communities and culture that makes the work special in the first place. We value the same things: People over profits. Creating opportunity. Equity and inclusion. But more than that, I think Even/Odd can help me grow as a director while OLB continues to be a place where we experiment, collaborate, and bring a younger generation of artists into the fold.”

 

Mohammad Gorjestani, Director and Co-Founder of Even/Odd, agrees, added:

"Bringing Thuan into the Even/Odd family reflects our belief in filmmakers whose work is singular, culturally present, and instinctive about where culture is moving. I’ve long admired how Thuan treats knowledge, access, opportunity, and infrastructure as resources to circulate and grow. It’s exciting to partner with someone who is shaping the future of creative work."

 

Nike and Taller De Rafa Campaign Launches

Marking Tran’s first campaign as part of the Even/Odd roster is an imaginative meditation on the power of dreams, announcing the anticipated launch of the Air Max Goadome Low – a footwear collaboration between Nike and Bronx-based creative atelier Taller De Rafa (TDR). 

TDR is a streetwear imprint started by siblings Rafael and Genesis Valverde during the pandemic. Since then, it has grown from a bespoke screen-printing operation into a full-fledged creative brand. The Taller De Rafa x Nike Air Max Goadome Low itself acts as a storytelling canvas; crafted to feel utilitarian and at home in an automotive workshop filled with worn leather, mechanical hardware and imperfect surfaces. 

The film honors this theme, set in an auto body shop with coworkers gathered for lunch, with each revealing their dreams and aspirations. One woman silently imagines herself achieving those dream scenarios -- as a fashion designer, a stunt car driver, concert pianist, a body builder and more – before telling her co-workers that her dream is to do everything. 

Even/Odd joined the project in support of Thuan’s creative vision, providing additional creative and production resources that complemented the extraordinary work of the OLB team. This support helped the team expand the shoot and pursue key elements of Thuan’s original vision, including shooting on hand-cranked 35mm film and experimenting with ARRI’s proprietary Time

Shift Box Box (TSB).

The partnership reflects the project’s cultural and artistic significance to Thuan, ONLUNCHBREAK, and Taller de Rafa, and helped the small team push the work beyond its original scope.

The campaign debuted, first with a teaser on social and a billboard on NYC’s 34th Street, followed by the full campaign on each brand's Instagram. 

Even/Odd Managing Director Justin Lomax explained:

"What excites us about Thuan’s vision for this campaign is the belief that our dreams don’t have to fit into a single lane. This film is a powerful expression of what we all believe: chase big ideas, create opportunity for others, and never limit what you aspire to."