New Spot from FCB Canada for BMO Harris

Oct. 19, 2017

BMO Harris, one of the Midwest’s largest banks, is kicking off a campaign to introduce a new product: the NBA Milwaukee Bucks Debit Mastercard, just in time for basketball season.

Based on the insight that “fandom is personal, but sponsorships and banks are not,” BMO Harris is utilizing an interesting approach with this launch. The bank’s latest campaign encourages consumers to sign up for a BMO Harris Bucks Debit Mastercard with a bank that loves the sport as much they do. After all, when a bank puts the team in your wallet, that’s the BMO Effect.

This fully integrated campaign launched on TV on October 18, and will also include out of home, radio, print and social elements in the weeks to come.