Nickelytics, Cartken, and Duradry Partner on Innovative Ad Solutions

Jun. 09, 2023

Nickelytics, Cartken, and Duradry announced today a groundbreaking partnership that will bring innovative advertising solutions to Miami, Florida. This collaboration will leverage Nickelytics' Innovative Out-Of-Home (OOH) advertising platform with Cartken's autonomous delivery robots to run a dynamic advertising campaign for Duradry, a leading brand in the personal care industry.

Nickelytics, a venture-backed adtech startup, offers a platform that simplifies the launch of hyper-local OOH advertising, making it as scalable and measurable as online ads. Through partnering with Cartken, a leader in autonomous delivery robots focused on changing how businesses transport goods, they are set to transform the advertising landscape in Miami.

This unique advertising campaign will feature Duradry, a leading brand committed to keeping you dry and confident with safe, proven, and naturally derived active ingredients in its antiperspirant. The campaign aims to increase Duradry's brand visibility in the local market by leveraging the synergy of Nickelytics' ad platform and Cartken's autonomous delivery robots.

Judah Longgrear said:

"I couldn't be more thrilled about our new partnership with Cartken. The merging of advanced autonomous technology with our digital Out-Of-Home advertising platform is a significant step forward in advertising. We're excited to explore the untapped potential of this innovative collaboration and look forward to the unique opportunities it presents for engaging with consumers in an entirely new way."

 

The campaign will also utilize Nickelytics' tracking capabilities to amplify and digitally retarget consumers, providing a seamless link between physical and online ad spaces.

Christian Bersch, Co-Founder and CEO at Cartken shared:

"At Cartken we are constantly looking at how we can help communities transport last-mile deliveries in the most efficient and environmentally friendly way possible. With this mission front and center, we have recently seen major transformations across both our engineering, via the latest in edge AI, and our reach, through partnerships with the teams at Uber Eats, Grubhub, Mitsubishi Electric, and more. We are excited to work with Nickelytics to further showcase the versatility of autonomous robots and to establish more creative opportunities for the local communities that we partner with."

 

Duradry is equally excited about the collaboration, Jack Benzaquen said:

"This partnership provides a unique opportunity to reach a wider audience and raise awareness about the benefits of our naturally-derived antiperspirants."

 

This unique advertising campaign is set to launch in Miami, Florida at the end of May. Stay tuned for more details about this innovative collaboration between Nickelytics, Cartken, and Duradry.