Nickelytics Strengthens Ad Portfolio with TRUCKADS Acquisition: 25-Year Leader in Truckside Advertising

Aug. 21, 2024

Nickelytics, a leading provider of data-driven OOH advertising solutions, today announced the successful acquisition of TRUCKADS®, a premier provider of truck-side advertising and fleet graphic services. This strategic move significantly enhances Nickelytics' capabilities and reach within the mobile out-of-home advertising market.

Judah Longgrear, CEO of Nickelytics said:

"This acquisition marks a transformative moment for both Nickelytics and TRUCKADS®. TRUCKADS® strong track record in mobile advertising, combined with our advanced advertising technology, will allow us to deliver unprecedented value and innovative solutions to our clients. Together, we are poised to set new standards in the OOH advertising industry and provide unprecedented value in truck-side advertising for our clients."

 

TRUCKADS® has signed 127 affiliates and secured 54 URLs to protect its brand, achieving top Google rankings for numerous keywords. The company's valuable toll-free 800 vanity number is perfectly aligned with its truckside advertising and fleet graphic services. Over the past two fiscal years, TRUCKADS® has generated a profitable $5.5M in revenue from marquee Fortune 1000 clients. Now, with Nickelytics' robust analytics, the company is positioned for exponential growth

Rod Harris, CEO of TRUCKADS® said:

"We are excited to join forces with Nickelytics and enter the next stage of TRUCKADS® journey. I’ve been in the Out-of-Home industry for over 25 years and look forward to seeing Nickelytics expand upon what I’ve built".

 

The integration of TRUCKADS® platform with Nickelytics' robust suite of advertising solutions will accelerate our plans to be the ultimate mobile-out-of-home platform. Clients of both companies can expect seamless service continuity and access to an expanded array of advertising tools and services designed to maximize reach and impact.

SignValue, representing TRUCKADS® in this transaction, highlights the synergy between TRUCKADS® nearly 30-year legacy in truck-side advertising and Nickelytics' tech-infused future. TRUCKADS® has maintained a prominent presence in mobile advertising for decades, establishing itself as a key industry name, and SignValue looks forward to how Nickelytics can capitalize on TRUCKADS® history.