Nickelytics and Kiwibot Activate Delivery Robots for Ad Council's Pets and People Together Campaign

Aug. 03, 2023

Nickelytics, the renowned venture-backed adtech startup specializing in Out-Of-Home (OOH) advertising, is excited to announce a groundbreaking partnership with Kiwibot, the cutting-edge robotics company celebrated for its sidewalk delivery robots. 

In collaboration with the Ad Council, Nickelytics and Kiwibot are embarking on an initiative to inspire people to take steps to help keep pets and their families together. Leveraging Nickelytics' expertise in targeted OOH advertising and Kiwibots' safe and reliable delivery robots, the "Pets and People Together" campaign will engage with Washington, DC residents on an intimate level, driving awareness across the region.

Judah Longgrear, CEO of Nickelytics said:

"We are thrilled to announce our partnership with Kiwibots. The campaign promises to create powerful and unforgettable experiences for consumers, by combining the innovative advertising platform with autonomous robots and a meaningful cause."

 

Kiwibot is equally enthusiastic about the collaboration.

David Rodriguez - Head of Business Development and Co-Founder said:

"Using last-mile robots in advertising creates a warm and friendly connection between people and businesses. It's a great way to showcase the benefits of this technology in the industry. In our partnership with Nickelytics, we are set to revolutionize the advertising landscape in Washington, DC."

 

The national Pets and People Together campaign, developed by the Ad Council, Maddie's Fund® and the Humane Society of the United States, encourages audiences to take steps including: fostering a pet for a friend, family member or neighbor; donating pet food to a food pantry; donating to cover the veterinary expenses of local pets; and helping lost pets find their way home. 

The new "Pets and People Together" campaign activation is scheduled to launch on July 31 and will run until August 28. 

Laurie Keith, VP of Emerging Media & Technology said:

"We are thrilled to partner with Nickelytics again after a successful launch last October for our Wildfire Prevention campaign, which reached more than 1.5 million people in Los Angeles. This hyperlocal and engaging activation will inspire residents throughout the DC area to take important steps to help pets and their families stay together."