Nordic Contraception Brand RFSU Throws out the Sex Toy Rule Book, and it Sounds so Good

Nordic Contraception Brand RFSU Throws out the Sex Toy Rule Book, and it Sounds so Good

Nov. 22, 2022

People have sex toys – great – but they’re not using them. Sex toys have lost their spark, and RFSU is reigniting them with sensual, audio-based user manuals produced with the audio erotica app OhCleo. The sexy manuals encourage the clueless and the curious to explore the full potential of their sex toys – and put them in an ear-ogenous zone while doing so.

Studies show that people are having less and less sex. But they’re not just sick of sex – they’re bored of sex toys too. So when RFSU launched its new collection of sex toys, it was time to throw out the rule book on sex toys and bring sexy back. 

To help people spark a new connection with their toys, RFSU, together with the audio erotica app OhCleo, produced six sensual manuals, each designed as an audio-based guide where users can explore their toys in a new and lustful way.

Anette Otterström, Nordic communication & brand manager at RFSU AB said:

"Our survey shows that those with access to a sex toy experience have increased sexual well-being – which is why we want to contribute to solutions that improve use. Our sensual manuals cover both essential information and serve as a source of lust and inspiration."


The campaign was developed together with RFSU’s creative agency Valtech Radon.

Magnus Klang, executive creative director at Valtech Radon said:

"Important information often tends to be packaged dry and dull. Sex toys are fun, so when the idea came up, it felt like a given to heat things up a bit and give the accompanying manuals a sexier costume."


The manuals will be activated in digital outdoor spaces, print, PR, social, on YouTube, Spotify, Meta, TV4-Play, TVC, Cinema, Online display, online video and Influencers & podcasts collaboration.

Related News

Nov. 17, 2022

Eton Shirts Launched a Shirt With a Price Pegged to the NASDAQ

Eton Shirts and Valtech Radon want to raise brand awareness in the American market and inspire people to dress sharply despite market situations

Oct. 07, 2022

The Latest Move in the Sex Toy Cheating Scandal

Nordic contraception and pleasure brand RFSU has joined the game with a campaign that returns the butt plug to its rightful position the hero

May. 25, 2022

Pantene Launches Campaign To Support LGBTQIA+ Workers In Showing Their True Identity At Work

Pantene launches #HairHasNoGender campaign with Valtech Radon

Latest News

Dec. 07, 2022

Droga5 London Turns up the Volume as it Launches new Brand Identity for DMY

DMY is an artist services company and media platform that helps emerging artists gain success by building traction and generating revenue

Dec. 07, 2022

KIA Brings Movement to a World where Technology is Keeping us Still

Kia Motors is launching a pan-European campaign depicting a world where technology is keeping us stuck in one place