Old Spice Declares 2022 Year of Curls In Latest Creative
Feb. 03, 2022
As the #1 men's hair brand, Old Spice is launching the "Curls are Cool" campaign with a curl-inspiring creative to launch the all-new Wavy Curly Lineup featuring a Shampoo, Hair Moisturizer, and Leave-In Conditioner.
The Wavy Curly launch will kick off with a new ad creative taking viewers deep inside the wacky world of curls. The spot was produced by PRETTYBIRD UK in partnership with Wieden+Kennedy and directed by award-winning director Yousef. The spot will appear on Hulu, YouTube, Reddit, Twitter, and Instagram.
- Curls are Cool - A classic bodega quickly turns into a wavy curly alternate universe! A wavy curly dance party of epic proportions ensues as patrons show off their unique curls. The spot ends with a straight-haired person entering the shop, temporarily interrupting the party, only to immediately walk out and the wavy curly party continues.
The new lineup is one of the first product lines from any major men’s hair brand specifically designed to preserve men’s wavy and curly hair. Nearly 40% of men have wavy or curly hair but lack products specifically dedicated for them, so Old Spice created a new lineup to provide the grooming care wavy and curly hair needs without having to dip into women's hair products.
Related News
Artist and Drag Performer Joseph Wilson Premieres Music Video for "Yo Homo" by The Irrepressibles
This punk rock track of queer rebellion is an explosive call to arms
Elliott Gonzo Directs Isla Greenwood in "Earthdog"
PRETTYBIRD Director Elliott Gonzo has directed Isla Greenwood in "Earthdog", a dream-like dance film
Elliott Gonzo Directs Vintage Culture MAGNUS "Nothing Ever Changes" Music Video
Gonzo creates a futuristic universe dominated by AI in the "Nothing Ever Changes" promo
Latest News
Sep. 06, 2024
Open Swim & Founder Bradley J. Ross Celebrate the Theatrical Release of Feature Film I'll Be Right There
Based on a script by Jim Beggarly, the film stars Edie Falco as Wanda, a woman juggling her pregnant daughter's wedding
Sep. 06, 2024
John Cena Headlines Launch Commercial for New Brawl Stars x Spongebob Squarepants Partnership
Actor, WWE legend and fan John Cena stars in the partnership’s launch commercial