P&G Releases #PrideSkill Movement To Valorize Even More The Diversity Within The Corporate World

P&G Releases #PrideSkill Movement To Valorize Even More The Diversity Within The Corporate World

May. 06, 2021

P&G, one of the biggest consumer goods companies in the world, that is always trying to mirror society through broad efforts of diversity and inclusion, promoting discussions that tackle different business areas, is announcing the creation of the #PrideSkill movement, which has the purpose of facilitating the search of LGBTI+ professionals and encourage them to include “Pride” as a competence on their professional profile. The initiative is supported by the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) and has been developed in partnership with the Grey Brazil publicity agency.

In the last years, many companies have started to implement policies for the inclusion of political minorities, but many times when a company needs to find new professionals in the market, the search becomes a challenge once there aren’t ways to identify if a person is LGBTI+ only through profile picture or name.

With that, the P&G, with the support of the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) wishes to encourage LGBTI+ people to identify themselves as such and include “Pride” as a competence in their professional profile. Through this, the recruiters will be able to find these professionals in an easier manner, in addition to giving total visibility to the members of this community and create a wave of posts and shares full of pride.

The #PrideSkill movement seeks to positively impact society, giving a new look to the presence of LGBTI+ professionals in the job market and changing the rules of the game in the business world, facilitating the meetings of professionals and inclusive companies. The initiative was born through the company’s LGBTI+ affinity pillar, the GABLE (Gay, Ally, Bisexual, Lesbian & Transgender Employees), originally funded in 2010 in Brazil with the purpose of creating an inclusive environment where the employers can feel safe, valued, and accepted, making them able to perform to their maximum.

Juliana Azevedo, president of P&G Brazil, says:

“We won’t rest until we can make a real difference in people’s lives and we will follow our intentional trajectory in search of a world where everybody can prosper independently of their sexual orientation, genre identity, ethnicity, culture and other aspects that make them unique.”


Reinado Bulgarelli, executive secretary of Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum), says:

“Most of the LGBTI+ people still feel stunted in their work environments or even with restricted access to certain spaces that are considered corporate. To promote the employability of LGBTI+ people is one of the reasons the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) exists. We understand that the promotion of access to income through various means, not only of employment, requires a commitment to fight the LGBTI + phobia. It is the attitudes like those of P&G that inspire other companies to engage themselves in a positive and responsible agenda, contributing to the cultural, political and socio-economic development of society.”


Guilherme Rex, director of creation at Grey Brazil, adds:

“Grey has a very diverse team in gender, ethnicity, and sexual orientation, and that’s why the creative process was very natural. Our biggest goal is to initiate a movement where the companies will strengthen their inclusion policies. We want to encourage people to be proud in showing who they are, without fear. To start this within a company in the size of P&G is just a bigger incentive to believe that other brands will join this campaign.”

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