PokerStars selects Romance for its new international  communication platform

PokerStars selects Romance for its new international communication platform

Feb. 13, 2018

PokerStars, world leader in online poker, has chosen Parisian agency Romance to develop its new international TV and social media brand platform. The platform, "you are already a great poker player", will roll out in 2018 in 10 countries including France, the UK and the US.

The agency released a hit campaign for PokerStars last year, generating the brand’s growth in French market share. The saga continues, starting with the new spot “Poker Faces”, which will be followed by another film in September, both directed by Rudi Rosenberg (Production Insurrection).

The win comes after 2 years of successful collaboration with Betclic, a sports betting website, and is a first step onto the world stage for Romance.

Alexandre Hervé, co-founder and ECD of Romance, said:

"Lots of creative territories have already been explored in the market for online poker, and it’s a tremendous opportunity to be in a position to renew the genre, especially with a brand as powerful as this."

 

Christophe Lichtenstein, co-founder and CEO of Romance, added:

"We now know how be a central agency on an international scale. After Audi Sport and Wargaming, this is a new and very exciting step for our development."

Related News

Sep. 26, 2018

The Thrill of Victory - DDB Paris' releases new advertising campaign for Amnesty International France.

To remain a powerful movement, Amnesty International France has to recruit as many people as possible to join the fight

Sep. 20, 2018

Assassin's Creed Odyssey takes players on an epic journey in Ancient Greece

You don’t choose to be a hero. It’s your choices that make you one.

Mar. 26, 2018

Romance's New Film "Maman, la Plus Belle du Monde" Promotes Intermarché's Own Brands

This time, the grocery chain is pushing its own brands, specifically, its line of cookies, Chabrior.

Latest News

Oct. 12, 2018

McDonald's brings back Great Tastes of the World menu with campaign by Leo Burnett London

Each country-themed burst runs for two weeks, making eight weeks in total for the campaign

Oct. 11, 2018

Swedish telco helps Kanye change passcode

As a response to Kanye West’s 000000 passcode, international creative agency Acne and Swedish telco Telenor has created a randomizer for passcodes stronger than his.