Popeyes Singapore Launches Chicken Hotline that Turns Your Problems into Chicken

Popeyes Singapore Launches Chicken Hotline that Turns Your Problems into Chicken

Feb. 14, 2023

Life isn’t without struggles, we know that. That’s why Popeyes Singapore and Happiness Saigon are launching the Chicken Hotline. A toll-free number you can call to vent about your struggles and receive a free 6 piece Buttermilk Chicken Nuggets - so you can enjoy some *piece* of mind. 

Popeyes, the authority on fried chicken, is launching their new Buttermilk Chicken Nuggets in Singapore. But how to turn a product launch into something relevant for the entire country? 

Knowing that people in Singapore love to air out their life’s little problems (yes, really, look it up), creative consultancy agency Happiness Saigon set up a hotline for Popeyes to bring some of their signature joy to the country. 

Jazz Tonna, Partner/Creative Director at Happiness Saigon said:

"We know people love to vent about life’s little problems. It makes you feel better. With stress levels rising globally and good food being proven to reduce stress, we set up the Popeyes Chicken Hotline. Now when life gives you problems, Popeyes gives you chicken."

 

So, how does it work? You dial, get connected to the hotline and just explain whatever is bothering you. After you’re done venting, you will receive an sms message that will let you try Popeyes’ 6 piece Buttermilk Chicken Nuggets.

So, if your review doesn’t go your way, your shortlists didn’t turn into gold or the client didn’t go for your favorite copy: get your piece of mind from the Popeyes Chicken Hotline.

Related News

Nov. 30, 2023

Popeyes Turns on the Heat in First ever Dating Show 

Inspired by their new Smoky Sriracha collection, Popeyes Singapore has launched their first ever dating show titled "Spice Up That Love"

Sep. 27, 2023

How a Small e-Bike Brand from Vietnam Claimed Millions of Fast Charging Stations

In Vietnam, a country of gas bike drivers, people don’t believe their country is ready for electric vehicles

Mar. 17, 2023

Happiness Saigon Represents Vietnam in The Drum World Creative Rankings 2023

The Drum a leading global publisher for the marketing and media industry has released their World Creative Rankings

Latest News

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign