PRETTYBIRD Sign J.B. Braud For Representation in UK & US
Jul. 01, 2021
Emerging directing talent J.B. Braud has signed with PRETTYBIRD for global representation. Paris-based filmmaker Braud began his career at Canal+, before moving into directing in 2018 as director of ‘Paris, Tokyo’, a successful documentary series broadcast in Japan on Pen / Tsutaya TV for 2 seasons.
Braud quickly earned critical acclaim with his first short film ‘In the Still Night’ (2019), shot in Tokyo and starring actor Eric Wareheim. ‘In the Still Night’ was shown on Canal+ and selected for film festivals globally, leading to Braud’s talent being spotted by Apple, and consequently his commercial debut ‘Le Peintre’ (‘The Painters’), a witty and surreal short film shot entirely on the iPhone 12 Pro (Iconoclast and TBWA/MAL).
Braud is honing his craft as a directorial auteur, and recently completed second short film ‘The Sound of Water’ - a drama about the tragic vanishing of a woman in Koyasan, Japan - while he also looks set to make waves in commercials as a new directorial signing to the PRETTYBIRD UK and US roster.
J.B. Braud’s approach to filmmaking is highly visual with a strong sense of detail, colour and lighting. His imagination is fuelled by various horizons and cultures, giving him the inspiration to produce cinematic singular pieces, and convey unusual narratives with a subtle sense of surrealism.
J.B Braud commented:
“PRETTYBIRD is made of brilliant and sharp individuals with an incredible respect and understanding of good ideas and singularity. They approached me with such a smart understanding of my work and sensibilities, and a vision of how my work is able to straddle the fine art and commercial space, by combining my cinematic style with a visual language that has universal appeal (as seen in my ‘Shot on iphone’ ad). I knew straight away that PRETTYBIRD is the right place for me, and it’s a privilege to be joining such an amazing roster of directors.”
Juliette Larthe, PRETTYBIRD UK Co-Founder and Executive Producer said:
“When I first saw ‘In the Still Night’, I was instantly captivated by the cinematic allure of J.B.’s film with a delicate, almost off-key, complexity to narrative filmmaking that is not often seen. At PRETTYBIRD we like the lines blurred between magical realism and the totally absurd, and J.B’s Apple spot reinforced his place within that arena. I look forward to working with him on exciting projects in the future.”
Related News
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Sibling Rivalry Welcomes Director Gracie Koh
Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content
We Are Social Hires Jeff Bowerman as Executive Creative Director
Global socially-led creative agency We Are Social has appointed Jeff Bowerman as Executive Creative Director in the UK
Latest News
Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience



