Production Company Bacon Adds Bianca Poletti

Production Company Bacon Adds Bianca Poletti

Nov. 16, 2022

Bianca Poletti is keeping busy. Over the past year and a half, the Argentinian director has made 20 commercials and still found time for several passion projects like her short film Radical Honesty, which won Gold in the Low Budget Category at Ciclope last week. This week she will be releasing new spots for TikTok and Ford, as well with a her contribution to Bacon’s collaboration with Norwegian electronic duo Röyksopp.

The latter comes along with the announcement that Bianca is signing with Bacon for Scandinavian representation. This constellation is not a new one, having worked together on several films for Pandora, and now the award-winning director is formally joining the roster.

Mette Jermiin, CEO & EP at Bacon said:

"Working with Bianca, you immediately sense her urgency to create. She has a rare attention to detail in both the treatment process and production, which shines through in both her distinct visuals and storytelling. She is impossible to box in because she is constantly challenging herself as a director and developing at such a rapid pace. Besides her talent as a filmmaker, Bianca has a wonderful personality, which makes her a joy to work with for everyone."

 

Based in Los Angeles, Bianca Poletti started out her career co-directing a film written and produced by James Franco. Since then, she ventured into shorter formats along with commercials, now regularly working in Europe. As an extension of this, the Bacon match was natural.

Bianca Poletti said:

"Every Bacon director is really special, and all of their films look amazing. They have just the right amount of weirdness while being heavy on storytelling. Working with Bacon, you get the coolest energy. You get everything done but also have fun, it truly feels like family."

Related News

Oct. 30, 2026

Landor Expands Global Leadership with Senior Appointments Across Corporate Branding, Healthcare and AI

New AI leadership role deepens specialist expertise as Landor evolves and grows to meet growing client demand

Oct. 29, 2026

180heartbeats + Jung v Matt Welcomes three New Creatives

Artur Karwala has taken on the role of Associate Creative Director, Agata Bieć joins as Senior Art Director, and Joanna Mateja as Junior Creative

Oct. 27, 2026

Juan Jose Posada returns to Colombia as Chief Creative Officer at TBWA

Following Santiago Cortes's recent appointment as CEO, Juan Jose Posada's arrival marks a new chapter for TBWA Colombia

Latest News

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door

Oct. 30, 2026

Ad of the Day | Sephora Partners With Seth Rogen to Celebrate the Beauty Gifter

The Retailer’s Campaign "We All Sephora" brings Humor and Heart to Holiday Gifting