Realize Drives Performance Outcomes for Advertisers Such as Tripadvisor, Philips Home Appliances, Ovo Energy

Sep. 25, 2025

Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced continued adoption for Realize, its industry-first platform that specializes only in performance outcomes at scale beyond search and social. Taboola continues to bolster Realize with new Generative AI features that are driving clear results for advertisers as well. 

Realize is a technology platform that delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world’s largest and most trusted publishers across all ad inventory, OEMs and apps. 

Advertisers across verticals including Tripadvisor, Philips Home Appliances, Ovo Energy and Ann Summers continue to turn to Realize to achieve their performance goals. In addition, since launch, more than 650 advertisers have tested display and social features in Realize and advertisers are seeing positive results. An aviation brand was able to beat their performance goal by 34% and maximize travel bookings on their platform, leading to increased spend with Realize, for example.  

Advertiser feedback 

Representative from Ann Summers said:

"From the very start, the partnership with Realize has been seamless and impactful. Their platform's ability to deliver real-time data and actionable insights has empowered our team to make smarter decisions faster. This has not only improved our overall efficiency but has also directly contributed to a substantial uplift in our customer acquisition and retention rates. We’re excited to continue building on this success with Realize."

 

Morley Quatroche, Sr. Marketing Manager, Performance & Acquisition, Cruise Critic, a Tripadvisor company said:

"Realize has been an essential part of new customer prospecting and consideration marketing. The on-site engagement objective is a real game-changer in terms of bringing in new and qualified users to engage with our site and drive them down the funnel."

 

Marketing team representatives from Philips Home Appliances said:

"Leveraging Realize’s high-intent user targeting, we achieved optimal engagement and conversion rates, making Realize an indispensable part of our media mix." 

 

Adam Singolda, CEO and Founder, Taboola said:

“Realize continues to help businesses of all sizes get leads and grow sales. We’re helping advertisers reach and engage with 600 million people every day across the open web, on trusted publisher sites, driving those people to action. Advertisers continue to trust Realize because it is built to deliver incremental growth beyond search and social. With predictive AI trained on a decade of user behavior and data from thousands of direct publisher integrations, Realize is delivering measurable performance at scale that matters.” 

 

Taboola continues to bolster Realize with new Generative AI features as well. Most recently, it added the ability for advertisers to launch highly effective campaigns, using Generative AI to transform static images into motion ads. In testing, select advertisers have seen a 20% increase in conversion rates when using AI-generated Motion Ads versus static images. This adds to Taboola’s Generative AI suite for advertisers which also includes Abby.