Taboola Partners with JOE Media Group to Boost User Engagement, Initial Success Shows a 40% Increase in ad Revenue

Sep. 30, 2025

Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announces its new partnership with JOE Media Group.

Leveraging Taboola's performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by 40%. JOE achieved this growth by integrating a suite of Taboola products, including Feed, Mid-Article, Explore More and Newsroom.

Founded in 2010 to provide news and entertainment for younger audiences, JOE Media Group’s content generates over 150 million annual pageviews and reaches over two million unique readers each month. Along with Joe.co.uk and Joe.ie, the group also runs Sports Joe, Her, Lovin and Lovin Dublin.

Under the terms of the partnership, JOE Media Group is utilising a range of Taboola products to grow its audience, optimise user engagement and drive revenue across its portfolio. These include Taboola Feed, which provides readers with personalised multi-format content recommendations to create a more engaging experience, Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps, and Taboola’s Mid-Article feature.

JOE Media Group will also leverage Taboola’s Newsroom platform, which helps writers, editors and special-interest teams monitor real-time and historical data about content performance.

Adam Singolda, Founder and CEO, Taboola said: 

“Since we started working together, JOE Media has shown a commitment to delivering engaging news and entertainment content to a huge audience. They have become a key partner, taking a holistic approach to growth across all parts of their business through audience development, insights and monetisation. We look forward to continuing our work together.”

 

A senior representative from JOE Media Group said: 

“Our partnership with Taboola has been fundamental in driving both readership and revenue increases. Taboola’s tools have also been invaluable for helping us understand our readers and deliver an improved user experience through data-based, personalised advertising. We’re particularly excited to be leveraging Taboola Newsroom, which offers real-time insights into audience trends - a very important asset in a fast-moving digital media landscape.”