Red Dwarf crew reunited in "Stellar Rescue" campaign for The AA

Red Dwarf crew reunited in "Stellar Rescue" campaign for The AA

Jul. 02, 2019

The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. 

Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.

‘Stellar Rescue’, which launches on 1st July, depicts the crew stranded in space with Rimmer haplessly trying to follow old-fashioned breakdown protocols, while Lister finds an altogether smarter and simpler solution thanks to the AA app. 

The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.  

It will run across TV, cinema, OOH, VOD and radio, with media planning and buying from Goodstuff. Phase 1 will be hero-ing Red Dwarf, and Phase2 will focus on demonstrating exactly how the AA is the future of breakdown, through smarter, data and tech-enabled media choices focused on digital audio, OOH; device and location targeting.

The AA’s Business Director Izzy Thompson, said: 

“Working closely with the AA and adam&eveDDB to bring this to life as our first project has been incredibly exciting and rewarding.” 


The AA’s Marketing Director, Tracy Abraham, remarked: 

“This campaign signals a bold new chapter for the AA in our story of digital transformation, setting the benchmark for simpler and smarter products and services for UK drivers.”

Related News

Jul. 12, 2019

adam&eveDDB's "Amazing Starts Here" celebration of real people shows anyone can win The National Lottery

The ad breaks on TV on July 14, supported by radio and out-of-home activity.

Jul. 02, 2019

Booking.com celebrates the range of feelings that traveling evokes in latest iteration of "Live Curious" campaign

The Live Curious campaign is a 360 integrated campaign that includes six brand films.

May. 14, 2019

Ad of the Day | adam&eveDDB creates "Epic Journey" brand campaign for Lloyds Bank

The campaign will be supported in VOD, OOH, DOOH and Cinema

Latest News

Nov. 14, 2019

The One Club Announces Jury For 8th Annual One Screen Short Film Festival

Best-in-region awards added; early submission deadline to qualify for discounted entry fee is November 29, 2019.

Nov. 14, 2019

"Christmas Is For Children. So For All Of Us" German Supermarket PENNY Encourage People To Rediscover Their Inner Child

Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.