Royal British Legion Focuses on Veterans' Struggles Behind Closed Doors in new Nationwide "On Your Street" campaign

Oct. 24, 2025

The Royal British Legion, in partnership with global creative agency Leagas Delaney, is launching a new multichannel campaign, ‘On Your Street’. In this televised message, images of British Armed Forces veterans are projected onto homes, showing that veterans are in every community – as neighbours, friends and family. The battle doesn’t end once some veterans return home though. For the over 2 million Armed Forces veterans in the UK, when life unravels, the RBL helps them rebuild it. The 2025 Remembrance campaign highlights the importance of wearing your poppy proudly for those in your community, and to help the RBL continue its vital work. 

The nationwide campaign, with Martin Freeman as the voiceover, launches on 23rd October with 60” cinema, 60” and 20” TVC on ITV, Channel 4 and catch-up services and will continue to run across multiple channels over the Remembrance period with an additional 40” version appearing in digital channels. The campaign is supported by digital and social content that encourages people to remember to wear a poppy to show their support.

Rebecca Warren, Director: Marketing and Communications, the Royal British Legion said: 

“Many of those who serve in the British Armed Forces transition successfully to civilian life. But for others, their experiences during service can affect them in ways that lead to complex issues which, without help, can spiral out of control. The Royal British Legion exists to provide support for them and their families, whatever the need, whenever it’s needed. With Leagas Delaney’s creative and Bicycle’s media expertise, we hope this year’s campaign will shine a light on the UK’s 2 million veterans and remind the public that every poppy helps us continue our vital work.”

 

Tim Delaney, Creative Director, Leagas Delaney said: 

“This year’s campaign is about making the invisible visible. Veterans live in every community throughout the nation, but too often their struggles remain unseen, behind closed doors.  Our role was to bring that hidden reality into the open with impactful, thought-provoking work that respects the experience and sacrifice of those who serve their country.”