Save the Children urges Christmas Jumper Day participants to "Please wear responsibly"

Save the Children urges Christmas Jumper Day participants to "Please wear responsibly"

Nov. 07, 2018

Save the Children is reminding people that Christmas Jumper Day is coming again this December with a humorous ad, created by adam&eveDDB, warning that the garments must be worn responsibly.

To demonstrate why, we see three people who haven’t fully thought through their commitment to Christmas Jumper Day. One is a fitness instructor who attempts to teach a spinning class wearing a particularly fluffy, tinsel-y number; another is a dentist who is oblivious to how her jumper, with its 3D carrot nose, might come between her and her patient; the last is a policeman who has worn his fabulous, light-up ‘ho ho ho’ jumper on a stakeout. ‘Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’

The ad finishes with a callout for people to request fundraising packs by visiting the dedicated website and signing up.It breaked on 5th November and is running across TV, OOH, press and radio.

Vicky Fallon, Campaign Fundraising Director at Save the Children, said:

“While there’s a very serious intent with all our fundraising, we love how people embrace the fun and silliness of Save the Children’s annual Christmas Jumper Day, and we love how adam&eveDDB have captured this in their ‘Please wear responsibly’ campaign. For you, it’s just £2 and a lot of fun but the more you raise, the more we can give children in the world’s toughest places a better future.”


Mat Goff, Joint CEO, at adam&eveDDB, said:

Bring on Christmas and bring on Save The Children’s Christmas Jumper Day. Just remember to wear yours responsibly on the big day.”


Christmas Jumper Day takes place this year on Friday 14 December. People are encouraged to don their brightest Christmas jumper – the tackier the better – and donate £2 towards Save the Children to support their fight for children’s futures, making sure they survive, get protection when they’re in danger, and have the chance to learn.

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