![Serious Money Advice Delivered in Playful WesBanco Campaign Directed by Dave Garcia](https://adsofbrands.net/images/news/1/16847793295656.png)
Serious Money Advice Delivered in Playful WesBanco Campaign Directed by Dave Garcia
May. 22, 2023
Serious money tips get a playful twist in a new campaign directed by kaboom’s Dave Garcia for WesBanco via their agency of record, Brunner. Two spots, Let's Talk Credit Scores and Let's Talk Tomorrow, take a real-world gamified approach to get people thinking about healthy money management. The third commercial features people offering sage advice - a mix of heartwarming, funny and even poignant experiences shared.
Dave Garcia brought his experience as a Director/Editor to the project to play for post and efficiently capture the best performances and various environments during the one-day, one location Austin-based shoot. Garcia’s creative viewpoint and expertise, combined with kaboom’s production acumen, delivered creative diversity within an efficient day. The resulting vignettes demystify money matters with an approachable style – an embodiment of WesBanco’s award-winning service and tools that can help transform people’s spending, saving and investing mindset.
Related News
Docter Twins Imagine Mother Nature's Garden for Cold-EEZE & Defend-EEZE
Inspired by the surreal structures of Las Pozas, the twins worked closely with production designers Jorge Vujosevich & Justin Trask
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination