Serious Money Advice Delivered in Playful WesBanco Campaign Directed by Dave Garcia

May. 22, 2023

Serious money tips get a playful twist in a new campaign directed by kaboom’s Dave Garcia for WesBanco via their agency of record, Brunner. Two spots, Let's Talk Credit Scores and Let's Talk Tomorrow, take a real-world gamified approach to get people thinking about healthy money management. The third commercial features people offering sage advice - a mix of heartwarming, funny and even poignant experiences shared.

Dave Garcia brought his experience as a Director/Editor to the project to play for post and efficiently capture the best performances and various environments during the one-day, one location Austin-based shoot. Garcia’s creative viewpoint and expertise, combined with kaboom’s production acumen, delivered creative diversity within an efficient day. The resulting vignettes demystify money matters with an approachable style – an embodiment of WesBanco’s award-winning service and tools that can help transform people’s spending, saving and investing mindset.