Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style
Dec. 09, 2019
Serviceplan Suisse have created an edgy print campaign for DillySocks, photographed by acclaimed Swiss photographer Jonathan Heyer. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions.
This was the inspiration for Serviceplan Suisse’s campaign, which humorously showed that it’s not always easy having a fabulous sense of style. Because the brightly coloured DillySocks stand out. So much so that even Father Christmas found himself in difficulties, and there are a few other situations where things could quickly head south as well.
The campaign featured three themes for both static and moving advertising media. Renowned Swiss photographer Jonathan Heyer was the man making things happen behind the lens.
The campaign appeared on posters, and in social media ads and cinemas. And because DillySocks make the perfect Christmas gift, the campaign also featured a sales promotion to herald the start of the Christmas shopping season.
Related News
Marketing Needs new Superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen
Serviceplan Innovation Creates Campaign to Visualize Consequences of Space Pollution
Coalition of private and public aerospace organizations introduces first astronomical constellations made from space debris
Mediaplus Named Best Independent Agency in WARC Rankings and Serviceplan Group Takes Top Spot in Independent Networks Category
Mediaplus have enjoyed unprecedented success in the WARC International "Media 100" ranking
Latest News
May. 02, 2024
Chili's® Takes Aim at Fast Food by Introducing the Big Smasher Burger as Part of its 3 For Me Menu
Chili's® Grill & Bar sees fast food fans growing frustrated with the rising cost of fast food combo meals
May. 02, 2024
Ketel One Botanical's Ad Stars Want a Peach Bellini and a Summer that Never Ends
The campaign, in partnership with creative agency Alto, encourages consumers to elevate their cocktail experience