Skoda Invites you to Celebrate the Spooky Season with new "Scary Skoda Challenge"

Oct. 16, 2025

With the countdown to Hallowe’en on, Skoda is inviting the public to get creative and celebrate the spooky season with a nationwide competition - the "Scary Skoda challenge".

Celebrating imagination, craft and the spacious interiors of Škoda vehicles, the challenge encourages the public to design the ultimate "Šcary Škoda" (a spooky boot beast built right into the back of their car) using everyday materials, before sharing their creations online for a chance to win exciting prizes.

To kick off the Scary Skoda’ challenge, Škoda has partnered with renowned papercraft artist Hattie Newman, to create a step-by-step video on how to participate in the challenge, which will sit across Skoda’s online channels and feature in the October edition of the Škoda Driven newsletter.

Škoda retailers are also getting involved, with forecourt displays of their own Šcary Škodas planned up and down the UK. Each retailer will also receive a how-to kit along with digital and print assets to drive local engagement and participation.

Kirsten Stagg, Head of Marketing, Škoda UK said:

"This is the latest engaging customer led activation we’ve created alongside Havas Helia. It highlights just how spacious our boots can be... with lots of room for family fun and Hallowe’en magic."

 

Jono Owens, Creative Director, helia added:

“The Šcary Škoda challenge is not only celebrating the spooky season, but the fun that arts and crafts can bring to the family – encouraging us all to playfully reuse things lying around the house to build our very own boot beast.’’

 

The Šcary Škoda challenge is now open for entries, with further comms to follow on Škoda online channels in October.