St. John Launches Restaurant Consultancy, Store by Store, to Drive Retail Growth
Sep. 22, 2022
St. John, one of the largest independent agencies in the Southeast, announced today the formation of a new restaurant consultancy, Store by Store (SxS). Well known for successfully growing restaurant and retail brands for nearly 40 years, St. John is channeling its industry experience through SxS to help QSR, fast-casual and casual brands drive rapid growth store by store.
SxS mines store-level data to simplify planning, tap into unique insights to grow menu dayparts, increase average checks, monitor local preferences, determine best-use occasions and inform decisions around the right message, right offer and right time for each store’s unique profile.
SxS is led by restaurant-industry veteran Jenifer Boyd Harmon. Harmon’s career spans work on both the client- and agency-side of the business and includes a track record of successful growth rooted in optimizing store and market opportunities. In her role as EVP at SxS, she’ll manage a team of data scientists, analysts and experienced restaurant strategists to provide rapid and actionable plans for growth.
Jenifer understands the opportunities and challenges facing today’s restaurant CMOs. Most recently, she served as CMO of Ruby Tuesday. Prior to her role at Ruby Tuesday, Harmon served as an executive vice president and account group director at St. John, where for 14 years she oversaw the agency’s fast-casual restaurant account, Zaxby’s. Her previous experience also includes Denny’s restaurants, where she was a senior director of advertising; and EP+Co, where she headed the Firehouse Subs account team.
Harmon said:
"Restaurant brands have so much data available to them; however, few concepts look to the store-level data for growth opportunities unique to each store. We use a proprietary approach to drive growth from the local-store level, making it simple for the brand team to embrace the planning on a store, co-op or systemwide basis."
Joining Harmon is Jeff Day, director of marketing analytics. Day brings more than a decade of experience in data-driven industries, such as transportation, logistics and insurance. Jeff has taken his work in data modeling and operational excellence to benefit marketing, organizing and mining media and sales for insights and strategies to optimize growth and return on advertising investment. He is a published writer and frequently consulted on identifying key performance indicators for executive leadership across the nation.
Jeff McCurry, president and COO of St. John said:
"Store By Store was created to answer a need in the restaurant category. Helping brands focus on the business-driving insights embedded in store-level data will translate into rapid, actionable growth plans."
Related News
From Racetrack to Driveway: E3 Spark Plugs Expands Reach with National DIY Campaign
E3 spark plugs aims beyond its traditional NHRA audience with new national ad campaign
St. John and Nectar Studios Create new Campaign for Wireless Brand PureTalk
The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless provider
St. John and Store By Store Debut Restaurant Marketing Podcast "Smart Takes"
Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing insights
Latest News
Apr. 26, 2024
Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending
Apr. 26, 2024
Gerety Awards Presents: Gerety Talks Health and Pharma Advertising (Ep. 2)
Gerety Talks Health and Pharma Advertising, Laura Potucek, Tim Jones and Stephanie Berman. Tuesday, April 30, 2024.