Tech & Soul has three Works Selected in the Last Issue of the Year by Lurzer's Archive

Feb. 13, 2026

Tech & Soul had three works selected in issue #231 of Lürzer’s Archive, the publication’s final issue of the year. It is one of the most respected international platforms dedicated to creativity in advertising and communication.

Featured in this edition are 3D Guns, created for the Instituto Sou da Paz, and Fire Prints and That's How Nature Sees You, developed for Unquiet — a travel magazine that promotes a more conscious way of exploring the world without harming the environment.

3D Guns raises an urgent warning: since 2024, more than 10% of the firearms seized in Brazil's Southeast region were produced using 3D printers.

In Fire Prints, the magazine itself was set on fire as a way to denounce the wildfires in the Pantanal, turning shock into conversation, conversation into awareness, and awareness into donations to help protect jaguars.

In That’s How Nature Sees You, the brand presented a "monster" made from waste generated by tourism — responsible for more than 2.3 billion tons of waste produced globally every year — a symbolic representation of how the planet perceives this kind of behavior.

Tech & Soul is the Brazilian agency with the highest number of works published by Lürzer’s Archive in 2025. In total, the agency has earned five points, with five recognized works.

According to Flavio Waiteman, co-founder and CCO of Tech & Soul, the presence in the ranking is the result of work guided by the strength of ideas and the ability to spark cultural conversations through brands.

He said:

"Being among the most published agencies by the Archive worldwide is a recognition that makes us very happy. It shows that our ideas can resonate beyond borders and reinforces that it is possible to create Brazilian creativity with local repertoire and a global perspective. More than the number of pieces, this result highlights the consistency of our creative work throughout the year."