Teleflora Unwraps New Campaign, "The Elf," To Pay Tribute To Those Who Orchestrate Holiday Magic

Dec. 02, 2019

Teleflora, the world’s leading floral delivery service, launched its new Christmas bouquet collection with a special thank-you to the heroes who create the holiday magic for their families in a brand new campaign: “The Elf.”

Launching today on YouTube, Facebook, Instagram, Pinterest, and Twitter, the humorous 30-second and 15-second spots star a friendly animated toy elf that appears to come to life while busy mom Karen tackles an overwhelming to-do list for the holidays. Amid the holiday chaos, Karen feels her family’s love and gratitude when she receives a festive Teleflora bouquet from her mother-in-law.

The campaign combines CGI animation with live-action, a first for Teleflora, and was developed by The Wonderful Company’s in-house creative team, Wonderful Agency, and led by executive creative director Mayumi Tatsuta.

Mayumi Tatsuta said:

“We see the serious effort that people put into making the holidays memorable. So it was important for us to capture how the simple act of sending a Teleflora bouquet to your family and friends is a big way to say thank you.”

 

Danielle Mason, vice president of consumer marketing, Teleflora, said:

“Sending a beautiful bouquet is a wonderful way to show love and appreciation, especially to those who go above and beyond to create an unforgettable holiday experience. The tremendous effort that so many invest in creating the holiday splendor that we all enjoy and cherish—from the beautiful decorations to the decadent meals, lovely gifts, and much more—is the reason why this holiday season, we’re looking forward to helping consumers express their love out loud with a Teleflora bouquet.”

 

“The Elf” is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017. To thank those who make your holidays magical, Love Out Loud and surprise them with a unique Teleflora arrangement. This holiday season, gift-givers can bring joy to their family and friends with a thoughtful, one-of-a-kind gifting experience that is ready to be enjoyed the moment Teleflora’s special flower delivery arrives at the door.