Terrifyingly Cute Campaign from Olivier Staub Shows Covid-19 Who's Boss
Dec. 06, 2021
In order to promote the latest vaccine rollout for children in Québec, creative agency Cossette called on director Olivier Staub (represented by Great Guns in USA, UK & Asia) to craft new campaign ‘Grimaces’, where kids show Covid-19 who’s boss.
Opening at a seventh birthday party, the film depicts the birthday girl surrounded by her friends. Suddenly, the girl looks straight into the camera and scowls as terrifyingly as she can. A boy leaping into the arms of an old relative and another being hugged by his sports team follow the same protocol. Directed by Olivier Staub, the film pairs drama with comedy and playfulness. Funny faces in super slow-motion, tracked with an epic score from Paul-Etienne Cote makes one warning cinematically clear - vaccination has begun and Covid-19 should be more scared of kids than kids are of it.
Olivier Staub, Director, comments:
“When I was first approached for the project, the brief was to promote the vaccination of 5-11 years olds in an epic, fun and cinematic way. That’s when the dichotomy of dramatic orchestral music and extreme slow motion hit me. Suddenly, it all made sense: kids giving it their all to scare the shit out of Covid-19. This led to playful storytelling that conveys our message entertainingly without becoming over-dramatic.”
Related News
Cossette Celebrates Grand Openings for McDonald's Canada
Designed by Cossette, the visuals evoke the pleasure of celebrating by displaying a burst of confetti
CALM Shares Cost of Living Confessions in Taboo-Tackling Series
Great Guns' Calum Macdiarmid directs the "Money Talks" interview series for the charity, starring Sam Delaney, Milena Sanchez, and Kwajo Tweneboa
Intact Insurance Reshapes its Brand through Olivier Staub's Playful Direction
Cossette teams up with Les Enfants’ own Olivier Staub to sign a cinematic film
Latest News
Mar. 29, 2024
Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge
Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES
Mar. 29, 2024
Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris
Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret