The Campaign "Keeping Germany Safe" Promotes More Respect for Police and Emergency Services

May. 09, 2019

Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, fischerAppelt wants to set a clear signal for the people behind the uniform.

The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges.

Johannes Buzási, Managing Director fischerAppelt, says:

“Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.”