The Less Trunk Space You Have, the More Skoda Gifts

Mar. 28, 2023

With a capacity of 380 litres, the Skoda Fabia has the largest trunk in its segment; a particularly important criteria for compact cars. But 380 litres remains abstract.

That's why, rather than stating its superiority, the brand is offering drivers of competing vehicles the chance to win trunks that make up for the difference in capacity they have with the Skoda Fabia's trunk.

Trunks designed to match the Škoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars. Compared to its competitors, the Fabia can have up to 125 litres more!

The brand invites people to visit its Instagram and Facebook accounts to try to win them. A campaign relayed in social media and digital platforms overseen by Remind PHD.

Benjamin Dessagne & Stéphane Santana, creative directors Track DDB said:

"With this new activation, we continue the tone that is distinctive of Škoda: that of a challenger that gently pokes the sector’s most represented players. We do this by building on lesser-known product benefits, while working on brand consideration, through these kinds of imaginative campaigns."