This Halloween, BURGER KING® France Transforms the Fear of AI Into an Asset in its Latest Campaign from Buzzman

Oct. 30, 2023

In 2023, there are scarier things than monsters and ghosts during Halloween…

Artificial intelligence is taking more and more space in our world. This technology offers infinite possibilities in a wide range of fields, but also raises numerous concerns about its potential misuses (manipulation of public opinion, invasion of privacy, cyber-attacks, threat to employment…)

This Halloween, BURGER KING® transforms the fear of AI into an asset in its latest campaign from Buzzman.

In AI-generated film and posters, we see BURGER KING® customers lose their human form from the first bite they take off a burger. Another glitch… These were simple prompts such as "a woman eating a burger" or "a man eating in a Burger King".
It seems that mankind still has a bright future ahead. Or maybe this press release was actually written by ChatGPT…

A 100% social media campaign visible from October 31.