Tux Creative House Wins AOR Duties for Great Wolf Resorts

Jul. 15, 2026

TUX Creative House, the award-winning, full-service creative agency, today announced that it has been named the creative and production Agency of Record for Great Wolf Resorts. The beloved family resort brand with 23 locations across North America is known for providing a high-quality, immersive family experience with all attractions and amenities conveniently under one roof, including their iconic indoor water park. 

Under the partnership, TUX will lead brand strategy, creative development and content production, with a focus on driving consideration for the Great Wolf Lodge brand. The approach will focus on emotional storytelling rooted in the shared experiences, meaningful memories, and family bonding – hallmarks that have made the brand a hugely popular family destination. New work from TUX and Great Wolf Lodge is tentatively scheduled for Q1 2027.

Ludwig Ciupka, Co-Founder and Chief Creative Officer of TUX said:

"Great Wolf Lodge is an iconic brand rooted in shared moments and family connections. We are thrilled to translate that emotion into work that not only resonates culturally, but drives action, loyalty and long-term growth."

 

This appointment reflects Great Wolf Lodge’s continued investment in elevating its brand presence and deepening its emotional connection with families. The win also reinforces TUX’s reputation as a partner to some of the most dynamic and culturally relevant brands today.

Kimberly May, VP Integrated Marketing and Brand Creative, Great Wolf Lodge said:

"TUX immediately developed a clear understanding of the Great Wolf Lodge brand and what our resorts mean to families. They brought a unique approach, deeply rooted in the feelings, emotions and connections families experience while at our lodges. We’re excited to have TUX onboard to help write this next, exciting chapter in the Great Wolf story."

 

Great Wolf Resorts owns and operates North America’s largest family of indoor water park resorts under the brand name Great Wolf Lodge. Each property offers a fully integrated resort experience designed specifically for families, anchored by an expansive and fun-filled indoor water park. In addition to the water park, each resort features a collection of family-friendly attractions, daily entertainment, character interactions, a variety of restaurant options, and spacious themed family suites. In 2026, USA Today named Great Wolf Lodge one of the Ten Best water park destinations in the U.S.

Tux has been on a winning streak. The past year saw significant organic growth from clients like W Hotels, Levi's and Bausch Health and new business from Procter & Gamble’s First Aid Beauty, Maybelline US, Bonafide Health, Rehlko, Blundstone Canada, Mobilia Canada and Good Is The New Cool.