Uncommon and Habito launch a new wave of animated ads aimed at releasing  people from the hell of getting a mortgage

Uncommon and Habito launch a new wave of animated ads aimed at releasing people from the hell of getting a mortgage

Apr. 05, 2019

Hot on the trail of Habito’s loud, bold and disruptive ‘Hell or Habito’ TV ads which first aired in Autumn last year, come two new 10-second TV executions aimed at further highlighting the plight of UK mortgage-holders and would-be homeowners.

Launched this week, the first animation features a male protagonist who suffers such extreme anxiety and stress that the room fills with his sweat causing him to drown in it, but not before he is attacked by a shoal of rabid piranhas.

The second animation features a female character who, trapped and engulfed by the remortgage paperwork and mounting costs that surround her, succumbs to grotesque tentacles that emerge from the stacks of documents to suffocate and literally squeeze the life out of her.

Both, thankfully, end happily with a timely release from death-by-mortgage delivered by Habito, the fee-free and jargon-free online mortgage broker, heaven-sent to make mortgages easier and better. 

Abba Newbery, Chief Marketing Officer at Habito, said:

“Our ads are deliberately colourful, playful and irreverent. But while the scenarios are heavily dramatised they reflect an all-too real truth: that people find the process of getting a mortgage utterly hellish. Our insights tell us that two thirds of people suffer from mortgage stress and £15.5 billion is wasted on mortgages every year because homeowners are paying too much interest. Frankly that is unacceptable. For too long the odds have been stacked against customers. Baffling jargon and a lack of transparency when it comes to switching means they are completely disempowered. At Habito we’re turning the mortgage market on its head and putting customers back in the driving seat.” 

 

As with the previous ‘Hell or Habito’ TV spots, Uncommon worked with Strange Beast on the animations while Dutch band Noisia once again provide the frenetic soundtrack to the mortgage hell depicted.

Related News

Apr. 28, 2020

Harrowing Coronavirus Spot with a Twist Reveals the Realities Behind Domestic Abuse During Lockdown

Domestic abuse and crisis prevention organisation NO MORE teams up with MRM and Great Guns director Calum Macdiarmid for a live-action nationwide campaign

Mar. 30, 2020

Made by Blah Help Giffgaff Put Community First in New Campaign

The TV campaign is supported by social and was filmed last year across the UK in both large cities and smaller towns

Mar. 12, 2020

BMW Shines a Light on Their Plug-in Hybrids in New Campaign

FCB Inferno create a show-stopping film for the pioneering PHEV range

Latest News

Jun. 03, 2020

Movember Collaborates With Huskies to Illuminate the Importance of Social Connections and Conversation

Movember and In the Company of Huskies have collaborated to light up Dublin’s iconic Poolbeg Chimneys