Unilever Taps 180 Amsterdam as Lead Creative Agency for Global Wall's Ice Cream Business

Feb. 27, 2025

Unilever has appointed 180’s Amsterdam office to its creative roster for the Wall's ice cream brand, following a competitive pitch process. 180 will be joining other Omnicom agencies on the Unilever roster.

Wall's globally sells 200 brands under the Heartbrand logo and delivers happiness in the form of ice cream in 52 countries around the world. The beloved brand will partner with 180 (part of the Omnicom Advertising Group) to spearhead its global shift to a social-first marketing approach, underscoring Unilever and 180’s joint commitment to delivering engaging, innovative and culturally relevant campaigns which resonate across the world.

This collaboration will include strategic partnerships, community engagement, product innovation, and seamless integration with content creators, all complementing the brand’s traditional above-the-line communications.

Leyal Eskin Yilmaz, CMO - Europe, UK, Ireland, Australia and New Zealand - Ice Cream at Unilever said:

"We’re excited to be partnering with the team at 180 Amsterdam for this next chapter of our brands growth as we move towards building brands social-first - deepening the ways we engage with our consumers.

 

Stephane Lecoq, Executive Creative Director at 180 Amsterdam said of the appointment:

"Wall’s is an iconic brand which deserves to be in everyone's hands. It’s exciting to share the same ambition as the team at Unilever to disrupt and engage audiences in an innovative way - we can’t wait to get started.”

 

Stephen Corlett CEO at 180 Amsterdam commented:

‘We’re thrilled to work with the team at Wall’s. Leyal and her team have an incredible vision and their desire to push creative boundaries and to do it with the world’s most favourite ice cream brands is something you can’t help but get excited about.’

 

Work will begin launching regionally in summer 2026 and will run across social, digital, TV, OOH, partnerships channels.