Volvo Trucks Latest Campaign Highlights the Benefits of Their Fuel-Daving Technology

Aug. 13, 2021

Dogs are popular as road companions among truck drivers. And while dogs certainly make the drivers happier, a new campaign argues it also works the other way around. In a U.S. campaign, the Swedish truck manufacturer decided to highlight that their Turbo Compound technology saves fuel and money while offering great driving pleasure – ultimately making both drivers and dogs happy.

The campaign is developed in co-operation with creative collective Forsman & Bodenfors in Sweden. In the main campaign film, we see dogs riding along in trucks, clearly enjoying the ride with the wind blowing in their fur. The film ends by stating “Happy drivers, happy dogs” and “Finally, saving fuel is fun”.

Fredrik Klevenfeldt, Director Brand Marketing Communications at Volvo Trucks North America, said:

“With this campaign, we want to show how the Volvo VNL together with the D13TC engine offers the ultimate combination while making no compromises. It provides more power, more torque and up to 16% better fuel efficiency. That kind of performance makes the whole crew happy, including dogs!”

 

Maria Hilmersson, creative at Forsman & Bodenfors in Gothenburg, Sweden, said:

“There is a well-established ‘truth’ out there, saying that fuel efficiency is incompatible with driving pleasure. The Volvo VNL with Turbo Compound is the living proof of the opposite, so we decided to tell a story that challenges the old misconception and offers great news for every passionate trucker and transport operator: That saving fuel needn’t be boring anymore.”

 

The music in the film is “The perfect day”, specially composed for the campaign by the Swedish artist Rico Won, now available on Spotify and other streaming services.