Why Are Businesses Scared of Video Marketing?

Nov. 03, 2023

Video marketing is one of the most effective forms of marketing, with the potential to engage customers and promote sales. Even knowing that, many businesses have yet to try video marketing and haven’t included it in their future marketing plans. 

There can be fear of the unknown, but fear might be holding businesses back from reaching their full earning potential. While every business owner has their reasons, they may be scared of video marketing for these reasons: 

• Expensive

It costs money to run a successful business. Even so, many business owners are fearful of the costs associated with video marketing. However, if you were to enter ‘video production Sydney’ into a search engine, you’d likely find many companies offering video marketing and production services at competitive prices. 

It’s also important to price any business promotion service in terms of value. While you might pay more for video production than another form of marketing, like email marketing, you also might enjoy more interaction and sales. As a result, it might cost you less in the long run than expected. 

• Too Difficult

There’s a lot involved in video production beyond holding up a camera and pressing play. The average video ad needs a script, decent film production equipment, someone to edit it, and a distribution method. With so many steps involved, it’s only natural for business owners to put it in the ‘too hard’ basket and opt for easier, more straightforward marketing methods. 

However, being a business owner means understanding the value of delegation. Just as you would distribute everyday operating tasks to your employees, you can do the same for video production. Plenty of video production experts would be willing to take care of video marketing for you. 

• It Takes Too Much Time

Some ad campaigns are so clever, innovative, and detailed that you’d almost consider them art. Art takes time to create, and spare time is something many business owners don’t have. Knowing that video marketing is time-consuming, they might prefer easier and less time-intensive options like social media marketing and Google Ads. 

There’s no denying that video production takes time, but it doesn’t have to cut into your busy schedule. Apart from setting aside a small amount of time to decide what you’re looking for, you can outsource everything to video production experts.   

• Online Platforms Keep Changing

Constantly changing online platforms is a source of frustration for many business owners. It can feel like as soon as you get to grips with how a platform like Meta works, new features are brought in to make it confusing. It also doesn’t help that alongside feature changes, algorithms can also change. Advertising techniques that once worked for your business are no longer effective. 

It’s only natural to give up and forgo innovative marketing methods altogether. That saves you from having to remain up-to-date. However, doing so might mean the platforms become more challenging to understand if you try to explore them again in the future. Keep up with changes now, and you may find it easier to understand any minor adjustments that are implemented in the months and years ahead. 

• They Don’t Know How to Measure the Results

The digital age has provided us with excellent tools for measuring the effectiveness of our marketing methods. We no longer have to rely on guesswork like we did with TV, radio, and newspaper advertising. 

However, having return on investment (ROI) tools doesn’t mean the average business owner knows how to use them. Even with the most engaging video, they may not understand how their investment translates into increased sales and brand awareness. Not seeing tangible results through a lack of understanding can often mean they are not always motivated to proceed with similar marketing methods in the future. 

• Scared of Negative Feedback

Most businesses naturally want to stand out from their competition. They often see clever marketing campaigns as one of the most effective ways to do that. However, innovative videos can often make a business go viral on the internet. That can be a scary prospect for some business owners who worry about negative feedback. 

Most often, this fear can be unfounded. When you work with video production companies, they can help you create video content to stand out for the right reasons. If you do happen to go viral, it’s an opportunity for more exposure, sales, and brand recognition. 

It’s only natural to be fearful of something you don’t understand. However, not understanding video production doesn’t have to mean you stay away from it. Being motivated to take advantage of new marketing methods and relying on the experts might see you enjoy the many possible benefits video content can bring to the average business.