Zen & The Art of Jaguar Racing: Scott Zacaroli Hits The Track with Canaan O'Connell

Zen & The Art of Jaguar Racing: Scott Zacaroli Hits The Track with Canaan O'Connell

Feb. 16, 2021

Alldayeveryday and director Scott Zacaroli hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver Canaan O’Connell for a new high energy spot. This is the latest in a series by Zacaroli for Jaguar featuring drivers describing their experiences behind the wheel of this storied performance brand.

Scott Zacaroli is a former agency creative who moved into directing five years ago, and has directed TV commercials, brand films and documentaries for some of the world’s most prestigious brands. These include Jaguar, Cadillac, Rivian, Bermuda Tourism and Ethan Allen. His work is both cinematic and genuine. A combination that often features real people and unscripted storylines, but always with stunningly art directed imagery.

In the piece, O’Connell describes the sensation of racing top speed:

“It is a borderline meditative state. Everything else in life just melts away and all that matters is that moment.”

 

High speed drone work from world champion drone racer Nurk brings the camera inches from the action.

Zacaroli’s combination of lush, cinematic imagery and emotional, unscripted storytelling deliver films that are as elevated as they are authentic.

He explains:

“I like to block out the shoot and detail the shot list, but always leave room for inspiration - for discovery and invention. With this film, the combination of the car’s completely raw performance and the driver’s Zen-like personality fascinated me. Shredding tires and ripping laps at incredible speed, but completely calm...relaxed.”

Related News

Apr. 23, 2021

Taco Bell Achieves New Heights with WoodShop

The team at WoodShop will take your cravings to new heights in a series of spots from agency Deutsch for Taco Bell

Apr. 19, 2021

Long Live Daft Punk! A Love Letter "The Legend" in Homage to Daft Punk

Birth Director’s love letter to electronic music duo

Mar. 17, 2021

Physicians Mutual Launches New Brand Campaign Reclaiming Joy In Retirement

The commercials air nationally featuring a launch during March Madness coverage

Latest News

May. 07, 2021

Yousef Directs Paloma Faith in Video for New Track "Monster"

Director's contemporary twist on classic Frankenstein movies brings Paloma's ‘Monster’ to life