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System1 and IPA Data Reveals how Creative Consistency Compounds Advertising, Brand and Business Effects

The study showcases that a new brand metric measured over multiple years

Oct. 10, 2024

People's Postcode Lottery Launches Feel-Good Campaign with Ellie Goulding to Thank Players

Created by People's Postcode Lottery's in-house creative team and GOOD Agency, and directed by J Marlow through Outsider

Oct. 10, 2024

Welcome to Greenflag, the 3rd Largest Nation in the World is now Finally Open for Business

627 million people with a collective spending power of $1.75 trillion are unjustly excluded from digital services like finance, education, healthcare, and employment

Oct. 09, 2024

Zombie Studio Wins Two Grand Prix and 14 More Trophies at LIA 2024

The Brazilian production company was one of the most awarded in the world at the festival held last week in Las Vegas (USA)

Oct. 09, 2024

Creative Shop Ralph and Talent Agency Tulsea Partner for Audience Building for Brands

Global creative agency Ralph and Tulsea are strategic talent and content management companies based in Mumbai

Oct. 09, 2024

Iris Worldwide appoints Menno Kluin as Global Chief Creative Officer

Kluin will work to elevate Iris' creative output further and build out its global social- and digital-first offering

Oct. 09, 2024

LOBO Signs Acclaimed Director Cristiana Miranda to its Live Action Roster

Multifaceted creative studio LOBO is proud to announce the signing of acclaimed live action director Cristiana Miranda

Oct. 09, 2024

Campaign by The Good Company Raises Awareness of Home-Ownership Hurdles

CNP, is raising awareness of the home-ownership hurdles faced by women, who have had breast cancer

Oct. 09, 2024

Ad of the Day | Axe and Lola Mullenlowe Present "What is Love," a Music Video Directed by Juan Cabral

The Music video is for the launch of the new "Fine Fragrance"

Oct. 09, 2024

Hometeam Grows Team During Banner Year

Just one year after winning fast company's most innovative company award, Hometeam has banner year and grows production and post staff

Oct. 09, 2024

Currys Brings Laughs in a New Ad to Highlight The Power of Shopping For Tech I.R.L.

New playful campaign in partnership with AMV BBDO and Spark Foundry showcases the hilarity of online shopping habits

Oct. 09, 2024

Suspenseful Short Paints Picture of Depravity Bred by Advancing Tech

Val0ne at Space Cowboy directed and animated the eerie animated film, "New Specimen"

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The social campaign sees fashion creators launch the collection with content inspired by the F&F cards

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Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai

Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking