Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds
Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest
Cayman Jack Turns Return-to-Office Mandates into Margaritas this Summer
As more employees head back to the office, The Cayman Jack EOD Escape is bringing back happy hour through a first-of-its-kind immersive
Humanaut Launches Eye-Popping OOH Campaign for Booksy
Guerrilla-style campaign squarely aimed at dallas-fort worth beauty and wellness professionals
M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo
The agency will work for BOSS and HUGO across key brand and business moments
Cannes Lions International Festival of Creativity Announces Winners Across the Entertainment and Craft Track Lions
"Original Forever," for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix
Swedish Region Invites Bryan Johnson to Experience "Langevity"
As part of the initiative, Visit Halland published an open letter to one of the world’s best- known longevity enthusiasts
Say Yes to New Honey Nut Cheerios Protein Cereal with Limited-Edition Buzz-worthy Blind-Box Ring Collection
America's number one cereal brand is teaming up with Ashley Iaconetti Haibon to introduce the newest flavor of Cheerios Protein
D&AD Launches Intensive Creative Leadership Residency in New York
The NY Residency builds on D&AD's sold-out UK programme, bringing a rigorous curriculum and peer-led format to New York for the first time
Bellingham Backed as Only No.10 England can Believe in as Starmer Resigns and Westminster Chaos Continues
Paddy Power sends message on Westminster chaos with UK looking for seventh PM this decade ahead of England v Ghana
Company 3 Highlights World-Class Finishing and VFX Expertise
Operating across studios in Los Angeles, New York, and Atlanta, with virtual access available through any Company 3 Virtual Outpost
NIBE Addresses Europe's Energy Dependency in new International Campaign
BBDO Nordics urges policymakers and households to see heating as a matter of resilience and energy security
Starbucks Celebrates the Power of In-Person Creativity
"Made in Starbucks" celebrates coffeehouses as hubs for creative communities and in-person inspiration
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design