Ad of the Day | Elo Unearths Letter from Pele in new Messaging that Inspires Brazilians' National Pride
Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth
McDonald's launches Shake n' Serve Dipping Experience for Wimbledon
Created by Leo UK, the activation celebrates the fan-favourite fries and milkshake dipping combo
Wendy's Has Hidden Connection in Indianapolis
Wendy's has a love for Indianapolis and is celebrating that special bond and valued guests this summer through a dedicated campaign
Toyota's RAV4 Crashes a Wedding in New Gulf States Toyota Campaign
The spot leans into the humor of a couple’s "just married" exit from their ceremony, using the wedding party's reactions to play up the attention
Silenzio Launches La Roche-Posay's Global Minions Partnership
Silenzio accompanied the La Roche-Posay dermatological laboratory in the strategic and creative development of its very first global brand partnership
Greenpoint Pictures Signs Director Ryan Staake
Before Staake became a director, he studied Graphic Design at RISD, where he found himself magnetized to motion-based storytelling
ROSA PARIS Unveils an Unprecedented Brand Film in new International Campaign for Westfield
Its signature, "Many worlds, one place," showcases the breadth of experiences brought together in a single location
The One Club Announces First 25 Cities for Portfolio Night 2026
The One Club for Creativity announced the first group of cities and hosts for this year’s edition of its long-running Portfolio Night, taking place throughout October
Top Agency Creatives and Marketers Named to 2026 ONE Asia Jury
Along with having many of the region's most recognized senior-level leaders, the ONE Asia jury also includes unique perspectives of brand marketers
BackLite UK Expands Landmark Series Portfolio with Chiswick Towers Addition
LeShuttle and Oura will be the first to advertise at the premium site, reaching nine million road users a month
Latest News
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars
Jul. 22, 2026
Dawn Adds Four New Clients Following Management Buy-Out
Agency secures a series of new business and project wins since regaining indie agency status