Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Spain

Industry:

Automotive

BMW is accelerating into a new era of mobility with a cinematic campaign powered by the iconic energy of tennis star and brand ambassador Carlos Alcaraz. Created by Tango Agency, the international launch campaign introduces BMW’s iX3 Neue Klasse model under the tagline "The First of a New Era".

Credits

Advertising Agency:

Tango, Madrid, Spain

Executive Creative Director:

Diego Lauton

Creative Directors:

Sergio Sanz, Juan Aldeanueva

Agency Producer:

Irene Choclán

Account Director:

Estefanía García

Production Company:

BeSweet Films

Casting:

Carlos Alcaraz

Director:

Gus StClair

DOP:

Borja Llorens

Photographer:

Adrian Madrid

Executive Producer:

Juan San Roman

Producer:

Lucas Vallina

Art Director:

Cristina Ruiz Menendez

Lighting House:

Aluzine

Audio:

DHC Rental Robolt

Postproduction:

Muscle Beach

Editor:

Guille Fernández

Colorist:

Marc Morató

Colour Studio:

Metropolitana

Postproduction co ordinator:

Javier Martínez

Music Composer:

Jaby Jimenez

Date:

March, 2026

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