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Audi: 753 km Range
Media Type:
Digital
Brand
Agency
Country:
Industry:
Audi has transformed the 753 kilometers of range of the new Audi A6 Sportback e-tron into an artistic initiative developed in collaboration with textile artist Luna Muñoz. The project converts every kilometer of the vehicle -the greatest electric range in the brand's history- into hand-woven thread, resulting in a work that connects technology, territory, and craftsmanship.
Credits
Advertising Agency:
Ogilvy Spain, MadridChief Creative Officer:
Roberto FaraExecutive Creative Directors:
Noelia Fernández, Tomás O'GormanCreative Director:
Fran ArguijoAssociate Creative Director:
Willy GutiérrezArt Directors:
Nico Farina, Nuria PujolCopywriters:
Lander UgaldeAccount Directors:
Andrea PalaciosAccount Executive:
Judit Beser, Martina BenitoCommunication Ogilvy:
Christian Martinez, Laura CuencaProduction:
Jordi Roca, Yadira Reyes, Monika Diaz, Raquel Monferrer, Loida Garcia, Lucas Rubio, Laura LerinAudi CRM & BI Manager:
Emma CastellsAudi Loyalty Sales Specialist:
Alba LaraAudi Innovative Thinking - Project Manager:
Sílvia CarrascosaDate:
March, 2026
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