Ad of the Day | BMW: The XMinded
Media Type:
Film
Brand
Agency
Country:
Industry:
"We are M" - under this claim, BMW M and Serviceplan Hamburg are celebrating the 50th anniversary of BMW M. The international campaign is divided into four chapters. With "The XMinded", the final chapter of the campaign launched on 3 November. It gives an outlook on the future and direction of the M brand and accompanies the launch of the new flagship vehicle BMW XM. The communication includes an online film and multiple social media motifs.
Credits
Advertising Agency:
Serviceplan HamburgDate:
November, 2022
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