Amnesty International: Freedom of Assembly
Media Type:
Print
Brand
Agency
Country:
Industry:
For the first time in many years Amnesty International Polska decided to address the issues of current sociopolitical situation in Poland and fight recent restrictions of civil rights and freedoms.
The goal of the campaign was to show areas of concern (privacy rights, discrimination and politics of fear, judiciary independence, freedom of association, freedom of assembly, freedom of artistic expression) and point out a solution (donation of 1% of income tax). It was important not to address any specific events or directly criticize the government. That’s how "Endangered Species” came to life. The series explains important human issues while referring to the animal world. The metaphor of animals posing as humans is firmly rooted in "Aesop’s Fables" and remains apolitical at the same time.
Credits
Advertising Agency:
TWIN .digital collective, Warsaw, PolandCreatives:
Mateusz Felsmann, Andrzej Rogoń, Martyna GarbaczDate:
April, 2017More from Amnesty International
Amnesty International: 25%, Sophie
10.0
Amnesty International: 25%, Mary
10.0
Amnesty International: 25%, Sarah
10.0
Amnesty International : True Love Does Not Kill
9.0
Amnesty International: Write for Rights
8.0
Amnesty International: Write for Rights, 3
10.0
Amnesty International: Write for Rights, 2
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour