Amnesty International: Minority Rights
Media Type:
Print
Brand
Agency
Country:
Industry:
For the first time in many years Amnesty International Polska decided to address the issues of current sociopolitical situation in Poland and fight recent restrictions of civil rights and freedoms.
The goal of the campaign was to show areas of concern (privacy rights, discrimination and politics of fear, judiciary independence, freedom of association, freedom of assembly, freedom of artistic expression) and point out a solution (donation of 1% of income tax). It was important not to address any specific events or directly criticize the government. That’s how "Endangered Species” came to life. The series explains important human issues while referring to the animal world. The metaphor of animals posing as humans is firmly rooted in "Aesop’s Fables" and remains apolitical at the same time.
Credits
Advertising Agency:
TWIN .digital collective, Warsaw, PolandCreatives:
Mateusz Felsmann, Andrzej Rogoń, Martyna GarbaczDate:
April, 2017More from Amnesty International
Amnesty International: 25%, Sophie
10.0
Amnesty International: 25%, Mary
10.0
Amnesty International: 25%, Sarah
10.0
Amnesty International : True Love Does Not Kill
9.0
Amnesty International: Write for Rights
8.0
Amnesty International: Write for Rights, 3
10.0
Amnesty International: Write for Rights, 2
0.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are