Audi: My Audi & Me
Media Type:
Online
Brand
Agency
Country:
Industry:
Only 1 in 4 Audi drivers consult their car's manual. To address this gap and align with current digital habits, the automotive brand presents Audi Reader, an innovative tool developed by Ogilvy and integrated into the myAudi&Me app that redefines user interaction with their vehicle.
Credits
Advertising Agency:
Ogilvy Spain, MadridChief Creative Officer:
Roberto FaraExecutive Creative Director:
Noelia Fernández, Tomas O’GormanCreative Director:
Fran ArguijoArt Directors:
Nico Farina, Nuria PujolCopywriters:
Willy Gutiérrez, Lander UgaldeAccount Director:
Andrea PalaciosAccount Executives:
Sara Farres, Adriana TomasInnovation & Technology Partner:
Lorenzo SpadoniTech Lead:
Ismael LuqueWeb Developer:
JL PerezUX/UI Designer:
Gabriel PanguaCommunication:
Christian Martinez, Laura CuencaGlobal Chief Creative Officer:
Liz TaylorCRM & BI Manager Audi:
Emma CastellsAudi Loyalty Service Specialist:
Carla PereraDate:
July, 2025
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