Audi: Cooling Down
Media Type:
Online
Brand
Agency
Country:
Industry:
A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car's power and grace as its brake pads sizzle, its exhaust glistens, and its engine fan hissing.
Credits
Advertising Agency:
BBH London, UKMarketing Director, Audi UK:
Benjamin BraunNational Communications Manager, Audi UK:
Anna RussellCommunications Manager, Audi UK:
Karen BoultonCreative Director:
Ian HeartfieldStrategy Director:
Damien Le CastrecHead of Strategy:
Will LionBusiness Lead / Head of Account Management:
Polly McMorrowAccount Manager:
Bella BertolottiProducer:
David LynchProduction Company:
Pulse FilmsDirector:
Dan DiFeliceExecutive Producer:
James SortonProducer:
Jess EnsorDoP:
Sebastian BlenkovPost Production:
The MillEditorial:
TrimSound:
String and TinsMedia Planning / Buying:
PHDDate:
January, 2018
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