Audi: Quattro Road
Media Type:
Outdoor
Country:
Industry:
In the automobile industry it’s easy to be good when the Sun is shining, but what’s really impressive is to be even better when the conditions are difficult. We took advantage of the winter and we raised an installation - an optical illusion, that simulated a road with a centerline, high in the Vitosha mountain above Sofia, Bulgaria.The construction has a height of 120m and width 340 square meters.
Credits
Advertising Agency:
NRG Creative Boutique, Sofia, BulgariaCreative Director:
Nadezhda TrifonovaCopywriter:
Anna-Maria YordanovaIllustrator:
Margarita PetrovaPhotographer:
Petar DraganovDate:
January, 2015Ad of the day
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