Audi: The Drive
Media Type:
Film
Brand
Agency
Country:
Industry:
‘The Drive’ takes viewers on an immersive road journey through breathtaking Australian landscapes in an all-new Audi A6 Sedan. The film was shot in the NSW Central Tablelands by director Luke Bouchier at Finch, using multiple cameras to replicate the experience of driving the car, which the audience can enjoy from the comfort and safety of their own home. To enhance the mood of the drive, the film was scored by composer John Hassell, from his studio in Marseille, France, where he is currently in isolation.
Part of the appeal for using a long, slow TV-style approach was to tap into the zen nature of the genre in a time when people seemingly crave it more than ever – encouraging a moment of calm in an otherwise frantic climate.
The Drive is Inspired by the slow TV genre and made to showcase both the beauty and diversity of the Australian landscape, to allow people to experience the calming feeling of the open road.
Credits
Advertising Agency:
We Are Social AustraliaManaging Director:
Suzie ShawExecutive Creative Director:
Edu PouSenior Editor / Creative:
John AgnewDesigners:
Matt Geersen, Oliver RyanExecutive Producer:
Thea CaroneAccount Director:
Jess SteeleAccount Manager:
Jarryd PatelProduction Company:
FinchDirector:
Luke BouchierDOP:
Jordan MaddocksExecutive Producer:
Camilla MazzaferroProduction Manager:
Franceska WalkerPost Production:
AtticusExecutive Producer:
Amelia BromleyEditor:
Matt BennetComposer / Sound Design:
John HassellDate:
April, 2020
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