Audi x Jorja Smith: Driven by Progress
Media Type:
TV
Brand
Agency
Country:
Industry:
Audi UK and BBH London are bringing the story of progress to life in their latest campaign with BRIT award-winning singer/songwriter Jorja Smith. Audi’s narrative comes alive for a UK audience in its new hero film starring Audi’s all-electric RS e-tron GT. Reaching across multiple touchpoints, the ‘Driven by Progress’ campaign tells Audi’s electric vehicle leadership story, drawing parallels with the pivotal moments in the progress of Jorja Smith’s artistic life. It presents Audi in an entirely new way in the UK, by partnering with a well-known local storyteller and creator to capture stories of pioneering progress.
Credits
Advertising Agency:
BBH London, UKCreative Director:
Felipe GuimaraesArt Director:
Ray ChanCopywriter:
Sacha WardBusiness Lead:
James RiceSenior Account Director:
Celia TaylorAccount Manager:
Jenny McHaleStrategist:
Rob MeiklejohnAgency Producer:
Ali TerrellDirector/ Production Co:
Dan DeFliceProducer:
Jame WatersEditor:
Emma BackmanPost Production:
ELMNTLDOP:
Steve AnnisDate:
July, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group